Monday, March 19, 2012

Book Review: Running Lean: Iterate from Plan A to a Plan That Works

Book Review: Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya: Publisher- O’Reilly: ISBN- 13: 978-1449305178

Running Lean is one of the essential books for Lean stratups. Books take you to journey of Lean Startup and focuses on Customer focused approach. Ash takes gives you very prescriptive dose of running a startup while minimizing Risk and maximizing the flexibility.

Ash draws heavily from Eric Ries book (The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses).

The book's chapters are:

1. Introduction
2. Meta-Principles
3. Running Lean Illustrated
4. Create Your Lean Canvas
5. Prioritize Where to Start
6. Get Ready to Experiment
7. Get Ready to Interview Customers
8. The Problem Interview
9. The Solution Interview
10. Get to Release 1.0
11. Get Ready to Measure
12. The MVP Interview
13. Validate Customer Life Cycle
14. Don't Be a Feature Pusher
15. Measure Product/Market Fit
16. Conclusion
Appendix - Bonus Material - comments and insights on topics including: building a slow burn startup, thoughts on premature funding, achieving flow, pricing models, teaser and landing pages, sales letters, continuous deployment, conversion dashboards

The book is essential for any Start up, not only Tech Start ups.

Disclaimer: I did not get paid to review this book, and I do not stand to gain anything if you buy the book. I have no relationship with the publisher or the author.

Further Reading: There are score of books on Lean Business Practices and especially few in startup arena. Running Lean has drawn heavily from :

1. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
2. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
3. Business Model You: A One-Page Method For Reinventing Your Career

One can get more information about book and related topics from:

1. Book’s web site: http://www.runningleanhq.com/
2. Ash’s website: http://www.ashmaurya.com/
3. Lean Canvas: http://leancanvas.com/
4. User Cycle: http://usercycle.com/
5. Review: http://kevindewalt.com/blog/2011/02/26/running-lean-book-review-my-hacks

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